this concerns the phone-in scandals over the previous four years
it should also be noted that GMTV apparently failed to refund their viewershttp://www.ofcom.org.uk/media/news/2008/05/nr_20080508
08|05|08
Ofcom fines ITV plc for misconduct in viewer competitions and voting
Ofcom has informed ITV plc this morning that it is imposing a fine totalling £5,675,000 for some of the most serious breaches of Ofcom’s Broadcasting Code concerning the abuse of premium rate services (PRS) in its programming(-1-).
The fine, which is by far the highest imposed by Ofcom or any of the previous regulators, reflects not only the seriousness of ITV’s failures but also their repeated nature. The previous highest fine imposed by Ofcom was £2 million on GMTV in September 2007.
Separately, ITV plc has pledged an additional £7.8 million for viewer compensation and to charity. This fact was taken into account by Ofcom in reaching its decision on the level of the fines.
Ofcom's investigation considered information voluntarily supplied by ITV plc from its review by auditors Deloitte and also material obtained by Ofcom during its own investigations.